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You Gotta Be Kidding Me

Deciding whether to make “GI Joe” at all, let alone how to market it, is nettlesome thanks in large measure to an unpopular American president defending an unpopular war: In a July USA Today/Gallup poll, a record high of 62% respondents had called the invasion of Iraq “a mistake.”A month later, that view is 57%, more or less where it’s been for over a year.

Die, you shitbags, just reach back into your lungs and strangle yourselves.

Advertising Age – Will Movie Turn GI Joe Into Soldier of Fortune?

A spokeswoman for Mr. di Bonaventura would not comment on the picture’s development. Rob Moore, Paramount’s president-worldwide marketing and distribution, said, “Until there’s a [locked] script, I don’t think you can really comment on what the international reaction will be. In ‘Bourne Ultimatum,’ you have the story of what is essentially an American spy. But the characterization of the military and the CIA is: They’re the bad guys. In any event, there are parts of the world where it’s an issue, like Western Europe, and parts where it isn’t, like the U.K., Australia and Asia.”

But Mr. Goldner said Hasbro is sensitive to the current world climate. “We’ll weigh our options. Clearly we do a lot of work on consumer insight.”

HE’S AN AMERICAN WRECKING MACHINE. Write it like that. YES, politics can be asinine, but GI JOE?


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