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Archive for "Jul 12 2006"

You Buggers Better Get it Right, Now

Reason: CleanFlicks v. Kate Winslet’s Breasts: How Hollywood won a lawsuit while losing a cultural battle… and tossed off an audience

By all accounts, the CleanFlicks-type outfits weren’t ripping off Hollywood in any way, shape, or form—they were paying full fees for content—and they weren’t fooling anyone into thinking their versions were the originals; the whole selling point of CleanFlicks’ Titanic is that it spared audiences the original movie’s brief moment of full-frontal Winslet. CleanFlicks was simply part of a great and liberatory trend in which audiences are empowered to consume culture on their own terms—not the producers’. Big content providers may have prevailed in this specific case, but the sooner they understand and adapt to a much larger and more powerful cultural dynamic, the better they’ll be at serving the audiences who are increasingly in control of what they watch, listen to, and read.

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