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Air America Idiot Update

The numbers are in:
The NYC Arbitron Abbattior (11/12/04):
WABC (Rush, Hannity): 4.5 (up from 4.1) Ranked 5th overall (up from 7th)
WOR (O’Reilly, Savage) : 2.3 (up from 2.2) Ranked 19th (unchanged)
WLIB (Air Idiot): 1.5 (up from 1.4) Ranked 22nd (up from 23rd)

Over at the NY Radio Message Boards they’re saying that beyond the raw numbers that I use for these posts, WABC actually showed much more strength than these numbers imply, and Air Idiot actually tailed off to something like a 1.3.

Who cares? They still only managed to negligibly increase their raw listener ratings over the roughly 300-350K who tuned to the same station when it carried a Caribbean based format. In Big Blue, East Coast Division. And now the election is over, their boy lost, and people will tire of the conspiracy crap chuckleheads like Randi Rhodes are still spinning.

They’ll crow they’ve bumped up numbers on some of the underperforming little graveyard stations where Clear Channel decided to plug in Franken and some other hosts, during the heat of the Presidential campaign, to see if they could build a left leaning talk radio cicuit among smaller stations in the Clear Channel stable. With the election over, I’ll bet the experiment will lose ground as people forget about politics for awhile, burned out from the craziness of the seemingly endless campaign season that, thankfully, is over . Folks need a rest. Air Idiot is now at the mercy of the biggest corporate dog in their medium if they really intend to stay in the radio game. CC will drop them in a heartbeat if the ratings slip on those small market stations, and plug in locally-aimed niche programming, which is what the Air Idiot experiment usually replaced.

There are friggin’ layers to how much I enjoy that reality.

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