Thinking About a Social Media Strategy: A Few Elements to Consider
In my writing role at work , I occasionally post updates on behalf of our IT organization to various social media channels, such as Twitter, Facebook, Google Plus, our blog, and a user forum. Most of my activity on these social media channels is sparse and sporadic — a few minutes on an occasional hour. (Read more...)
Thinking About a Social Media Strategy: A Few Elements to Consider
In my writing role at work , I occasionally post updates on behalf of our IT organization to various social media channels, such as Twitter, Facebook, Google Plus, our blog, and a user forum. Most of my activity on these social media channels is sparse and sporadic — a few minutes on an occasional hour. (Read more...)
Using Tags to Increase Findability
I recently read Tagging: People-Powered Metadata for the Social Web (2008), by Gene Smith. Smith dives into tagging as a method for adding metadata to resources, which in turn increases the organization and findability of the resources. Traditional help authoring tools categorize resources through folders (a carryover from Windows folders), whereas web platforms typically use tags. Tags (Read more...)
TIME.com Running Verticals on WordPress.com VIP
Great piece yesterday in paidcontent.org about how TIME.com is leveraging the WordPress.com VIP SaaS platform to run all their vertical sites. In the post TIME.com cites their internal Omniture numbers, stating that ” ..verticals drove 40 percent of total site visits in 2011.“ It’s great to see Techland, Swampland, Battleland, and other TIME.com verticals that run (Read more...)
TIME.com Running Verticals on WordPress.com VIP
Great piece yesterday in paidcontent.org about how TIME.com is leveraging the WordPress.com VIP SaaS platform to run all their vertical sites. In the post TIME.com cites their internal Omniture numbers, stating that ” ..verticals drove 40 percent of total site visits in 2011.“ It’s great to see Techland, Swampland, Battleland, and other TIME.com verticals that run (Read more...)
Moving from Google Reader to Twitter Hashtags
On my smartphone, I used to have Google Reader as one of my four quicklinks on the bottom toolbar. I recently replaced it with Twitter Topic, an app that shows all tweets that meet a specific hashtag. For example, if I’m interested in reading about other experiences at Confab, I’ll search for the #confab topic. (Read more...)