Posts Tagged "Facebook"

Thinking About a Social Media Strategy: A Few Elements to Consider

In my writing role at work , I occasionally post updates on behalf of our IT organization to various social media channels, such as Twitter, Facebook, Google Plus, our blog, and a user forum. Most of my activity on these social media channels is sparse and sporadic — a few minutes on an occasional hour. (Read more...)

Thinking About a Social Media Strategy: A Few Elements to Consider

In my writing role at work , I occasionally post updates on behalf of our IT organization to various social media channels, such as Twitter, Facebook, Google Plus, our blog, and a user forum. Most of my activity on these social media channels is sparse and sporadic — a few minutes on an occasional hour. (Read more...)

The “Home Depot Model” of Findability, or, Social Search

I walked into Home Depot the other day and, seeing a clerk near the entry way, asked where the storage boxes were. Immediately the clerk told me. After I found my boxes, I asked another clerk where the gloves and Sharpee markers were. Again, she gave the answer immediately. In my experience, apart from wandering (Read more...)

TIME.com Running Verticals on WordPress.com VIP

Great piece yesterday in paidcontent.org about how TIME.com is leveraging the WordPress.com VIP SaaS platform to run all their vertical sites. In the post TIME.com cites their internal Omniture numbers, stating that ” ..verticals drove 40 percent of total site visits in 2011.“ It’s great to see Techland, Swampland, Battleland, and other TIME.com verticals that run (Read more...)

TIME.com Running Verticals on WordPress.com VIP

Great piece yesterday in paidcontent.org about how TIME.com is leveraging the WordPress.com VIP SaaS platform to run all their vertical sites. In the post TIME.com cites their internal Omniture numbers, stating that ” ..verticals drove 40 percent of total site visits in 2011.“ It’s great to see Techland, Swampland, Battleland, and other TIME.com verticals that run (Read more...)

Making Help Content Enjoyable to Read — Impossible Quest?

In my previous post (“Less Text, Please”), I argued that users want shorter texts. I also explained how social media and Internet sites have possibly rewired our brains to incline us toward shorter content — according to some, our gnat-like attention spans can only consume a few short paragraphs before tapping out. The Onion has (Read more...)