Posts Tagged "confab"

Conferences I’m Attending This Year

I’m attending three conferences this year: Confab, the STC Summit, and Lavacon.  Why did I pick these conferences, over others? I attended Confab’s inaugural conference last year and felt it was a good fit for my web publishing role at work. Although my job title is “senior technical writer,” I spend about 60% of my time being (Read more...)

A Few Notes from Usability Testing: Video Tutorials Get Watched, Text Gets Skipped

This week was the first time I’ve actually seen our usability labs used. We have a new usability research group led by someone with years of experience doing usability engineering for Microsoft. I watched in our observation room as he led a handful of users through 60-90 minute usability tests for an application I documented. (Read more...)

Groupon’s Copywriting Style

Valeria Maltoni from Conversation Agent recently wrote about Groupon as an example of a business employing a strong copywriting strategy. Valeria writes, Great copywriting is the secret sauce of successful email newsletters. Groupon is an interesting example of promotional writing that sells, when attached to the right deals. (See Conversation Agent: How Content Seals the Deal (Read more...)

On Content Strategy and Identity

A couple of months ago, I realized I would be playing a larger role in web publishing at my work, moving more towards a user awareness role. Realizing this direction, and knowing I had some budget, I decided I should attend Confab, the first conference on content strategy. It was sold out, but by a (Read more...)

Presentations Versus Conversations

Recently I listened to Moira Gunn interview Steve Rosenbaum about content curation in her podcast, Tech Nation. I heard Steve present on a similar topic at Confab. Interestingly, I found the podcast, which was a conversation between Moira and Steve, more interesting, fluid, and natural than Steve’s Confab presentation. Steve’s presentation at Confab was great. (Read more...)

Lots of Conferences Taking Place

Have you noticed how many good conferences are scheduled lately? I remember a couple of years ago, when Doc Train conferences ended, and some of us thought the STC Summit was approaching its last time — I thought conferences would become extinct. Today there are almost too many conferences. Here are some of the interesting (Read more...)