Posts Tagged "Blogging"

Survey about Technical Writers and Blogging Activities

A graduate student is collecting information about technical writers and blogging. For more information, see her explanation below and then take the survey (it’s short): My name is Michelle, and I am a first-year Master’s student studying Technical Communication. Currently, I am working on a research project looking at the use of blogs within the job of (Read more...)

Blog Versus Web Log: Back to Origins

I was talking to a colleague today about blogs. He said he’s starting a blog and wants to use it as a professional journal, to write about what he’s learning. Our discussion made me reflect on my blog. I’ve used this blog for a lot of different purposes, it seems. Somewhere in this shuffle, I (Read more...)

Building Trust in a Corporate Blog

The following is a guest post by Larry Kunz, a consultant with Systems Documentation, Inc. (SDI) Global Solutions. Writing a professional blog—whether you do it under your own name as Tom does, or under a company’s banner as I do—is about building a brand. By brand I mean the personality that you want to project. (Read more...)

Three Solutions to the Corporate Blogging Paradox

Corporate blogs suffer from an almost insurmountable paradox: you can write something interesting to readers, but it will make your company uncomfortable. You can write something that will make your company comfortable, but it won’t be interesting to readers. The corporate blogger has a difficult decision to face. Do you want to gain an audience, (Read more...)

The Most Important Stories … Aren’t the Ones I’m Writing

I was talking with a colleague the other day about how to increase the number of hits per article on our organization’s technology website. We get about 800 hits per article, which isn’t much given the potential audience. To increase hits, I said we need to send these articles to all users via a newsletter. (Read more...)

Why Is Corporate Blogging So Hard?

I’m not sure entirely why, but corporate blogging can be quite difficult. On my professional blog, I can post several times a week in the spare moments of my days, sitting down for 30 minutes here or an hour there and have some substantial content to show for it. But at work, I can spin (Read more...)