One of the many changes in the publishing landscape that digital has wrought is the ability of writers to completely bypass the traditional dealing involved with seeing their words find a wide audience:
In 2011, self-publishing is thought to have drained roughly $100 million in revenue from the traditional trade publishing business — a drop in the bucket for the $14 billion business. In 2012, that number is thought to have doubled. With the increasing success of self-published authors in hitting best-seller lists, the number should continue to go up.Publishers are not only contending with increased competition for readers’ attention, they are finding now more than ever that they need to work to attract new authors and retain established ones. It used to be that the best authors would be able to choose between competing publishing houses. Today, every author has yet another option: Do it themselves.
It’s dealing with this New Reality that’s actually hard-wired into Leather Penguin Publishing’s business plan. Sure, we’ll print your book. Hell, we’ll unleash the design team and make it look like whatever you wish….
But we will not let it out in the wild under our imprint unless the text looks effortless.
Many–most–self publishers release work that lacks any editorial constraint; it lacks the firm hand an outside observer (ie:editor) can provide. It’s a bane to the author, who, usually, doesn’t even see it.
Here’s how it works: You write it; We fix it, then we publish it. Everyone goes home happy.
- Punished for Self Publishing? (jadereyner.com)
- How Do Literary Agents Fit Into The New Book Publishing Ecosystem? (forbes.com)